Welcome Spring! Just a few days ago, we welcomed the first day of Spring! Usually this is a time for cleaning up, making changes and a time to set plans for fresh starts and growth into action. Even in this uncertain time, using the power of positive thinking and positive efforts, is the best way to fuel your future business. And, in the current time, keeping active working on your business, keeps our mind off the temporary things we do not have control over. In other words, as business owners, let’s not get so bogged down on the negative effects the virus is having on our business that we let this precious time slip away that can be precisely used for focusing on continued growth and success in the near future.
As we kick off Spring in this unusual time, here is list of ideas that you can focus on for your Spring cleaning, freshening up for your business and cultivating new ideas to advance your business. With the bit of extra time on your hands now, focus on a few of these and you will be ready for continued business growth.
- Review your marketing – Marketing should be maintained and improved, especially during trying times. Review what is working and what is not and make adjustments accordingly. With a fresh and keen review, you may uncover a new and better plan for your target audience. Think about what their mindset is now, and what are their concerns?
- Chat with your customers. It’s a great time to check in and ask what your customers need or want from you in addition to your existing products or services. Allow them to express their current situation and maybe there is something that you can help them with.
- Host a webinar or make a video tutorial. Even if you have never hosted a webinar or made a video for your business, now is a great time to implement these types of marketing. They require some quality time for planning and creation, but once complete, they have great shelf life for your business marketing. If you enjoy the experience – make a series of how to or FAQs.
- Business owners wear lots of hats and often have lots of piles. Spend a little time each day tackling the piles or cleaning out the old documents or organizing an area of your office or computer. This is refreshing and once you get in the habit, it will feel good to do this regularly.
- You are an expert in your field. If you like to write, this is a match made in heaven. Create a blog and post it on your website and share on your social media channels. Blogs have a great shelf life and can be utilized in many ways.
- Check out how your business looks online. Does it have a business profile on Google or other search engines? Does your business show up when someone searches for what you do? Do your clients and customers leave reviews for your business? If you need help with this, contact Yes You Can Marketing for a free consultation. We can help your business have a better, stronger reputation online.