Once you have a beautiful website put together, you want to make sure that it has all the elements to keep it safe from harm, like errors, malware attacks and security breaches. Sadly, these are a way of life and a poorly-maintained website can go down at any time – and you may not even know it happens. A well-maintained website reflects positively on the business as well so it is an all around good thing to do.
On a website built with WordPress, which is the most widely used CMS in the world, maintenance can include 24/7 monitoring, regularly scheduled checkups for updating the WordPress software itself, as well as PHP, and any plug-ins that are functioning on the site. You, or your maintenance provider, should make sure that you have regular backups of the website, and know how to obtain a recent backup, should anything go wrong. The WordPress software, PHP and the plug-ins are continuously being revised and if you don’t update them, it can cause glitches in your website’s functionality. Other things to keep an eye on when maintaining your website are broken or bad links to other websites or images, and any HTML errors.
You also want to occasionally check your contact forms, as most consumers expect that a website be secure, with an SSL certificate if they are going to enter their contact information for you to call them or especially if you are selling products or services on your website.
At Yes You Can Marketing, our maintenance service also includes support for making additions, changes and updates to the website. This is a peace of mind service that you or your other staff can continue to do what you do well and do not have to learn how to maintain and keep a website up to date.
If you have questions about maintaining your website, or want to learn more about our maintenance and support services, please call 732-581-7873. We look forward to hearing from you.