Why should you have a web presence? Is it R E A L L Y worth it?
Professionalism is the first reason your business should have a website that represents your business. Whether someone looks you up after being referred to you or finds your site by doing a search online, know that they are judging the professionalism of your business, in large part, on the representation you have on the web. Be a resource for your prospective customers.
Nowadays, one of the first things consumers do, when they are considering the purchase of a service or product is to research. It’s easy enough for them to do with the volumes of information online. So if you are selling widgets or offering services, provide some detail about the widgets or services. Give your prospective consumers some quality data to help make educated decisions. Providing good information, let’s them know you want to be of assistance. A well designed site filled with quality information, helps with your credibility and adds value to the research experience.
If a customer knows they are ready to buy a product or service, they may just visit the web to find a company they can call. If you do not have a website, you are not in a position to get in front of this consumer, that is ready to buy, when they do a search. So if you want to get found online you need to have a website. Of course you should have a well designed website for existing customers who look you up online, to call you for repeat business. A quality web presence lets them know that they have chosen a professional company, that cares about their image. Your website can also be the go to place for your brand.
No matter what other forms of advertising you do, everyone should know they can learn more about your company and contact you at any time via your website. So a professional website will enhance your business image and can ultimately drive more business to your company!! And a website that has been optimized for your service area can even further help to get your business in front of those consumers who do not know your company or your brand yet, but want to buy your product or service.
So yes, you absolutely should have a website and it is really worth it! These are just a few of the many reasons that a professionally designed website is a critical piece of any small or mid size business marketing strategy. We at Yes You Can Marketing are here to help you improve your web presence. It’s easy and affordable. Contact us today for a free consultation. This is a brief consultation that is personalized to your business and packed with valuable information just for you! Call Now.