Email marketing is a gift from a marketing perspective for many reasons. One, it allows a business owner to reach out to their prospective clients who signed up for email notifications or otherwise showed interest in their product or service. That, by itself is an amazing feature! Consumers like to research and take time before making purchase decisions. The internet allows for a lot of that. But if they made any indication of interest in your product or service you would be doing a disservice to your brand if you didn’t stay in touch. Consider, if a prospect is deciding between your business and another, possibly receiving that well timed email is the deciding factor.
What about your existing customers? Do they want to hear from you? Possibly if you have more to offer or share. Sending emails with relevant content, industry news or other important information like your premium services to your customer base keeps you top of mind and reminds them that you have additional offerings for them.
Stay in touch emails are an extremely valuable tool in your marketing arsenal. And, what makes it even extra special is its affordability for setting up, implementing and maintaining. Of course, using an email marketing provider such as Constant Contact or MailChimp aids in setting things up the right way and most important, to keep you compliant with the laws surrounding email marketing.
As with everything else, email marketing does require a bit of time and planning but it can be a game – changer for your business. Well worth implementing this strategy to your marketing plan. Want some assistance with getting started? We understand that having a hand in setting email marketing up is desirable for many small business owners and we have just the right service to help. Check out our email marketing service.